A brand refresh for Tidwell, an independent charitable foundation offering hospice care, home health services, grief counseling, and unique therapeutic programs. The goal was to design something that felt both uplifting and soothing, without the usual healthcare clichés. We crafted a clean, modern visual identity using warm, welcoming colors and thoughtful typography to convey both compassionate support and the celebration of life’s journey.
Client —
Tidewell
Credits —
Agency: Chalk 242
Founder/Director: Heath Miller
Founder/Executive Director: Sarah-Mai Pugh
Creative Director (Art/Design): Jonathan Nielson
Creative Director (Copy): Tim Casart
My Role —
Graphic Design, Concept Development and Design Ideation Support
